segunda-feira, 29 de junho de 2009

Business Writing

Even in the relative meritocracy in which we work and live, people still judge others to a large extent by the quality of their written words. Consciously and subconsciously, clients and colleagues make determinations about another’s education and competence when reading their correspondences.

Sadly, secondary schools have subordinated the importance of proper language skills in attempts to make education more “relevant” to their diverse student bodies. This course was created to enhance the image of the company and the advancement of the participants by addressing the common mistakes that signal lack of written language skills.
In either a one-day or half-day format, participants will secure the skill base to compose and refine written communications that both get to the point and reflect well on themselves and their firms. Lecture and demonstration content for both time-frame formats are the same.

The WRITE Method
Among the characteristics of good business writing are clarity, precision, and economy of language. Yet, as students discover for themselves in class, most people write with none of these requisites because they've never been taught a method to do so. Participants in this course learn to differentiate between the different types of information that make up their messages, namely:
W - to Whom it is written
R - Real meat of the message
I - Information on background
T - Take these steps
E - End it

When they discover that different types of information impart different cues to the reader, they learn to arrange their messages in an order that gives all of their words their proper place - resulting in economy, precision, and clarity.

On this video, Jack Appleman talks about his book "10 Steps to Successful Business Writing":

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