Money, in and of itself, has no value. You can't float on it, you can't shower with it, you can't eat it, and you can't drive it. If you tell it to roll over, it just ignores you.
Starting a business with the goal of making money is meaningless. Your business is more likely to do what money is good at doing by itself: Playing dead.
Okay, this is obvious stuff, right? You already knew that. You want money to buy a boat that floats, a shower head that pulsates, and a fast car to get the really good Chinese food.
Unfortunately, wanting money for those reasons still isn't good enough.
We can agree that money is a tool by which you purchase or provide something of value, but now we need to go a step further. We need to get in sync with the golden calf of economics: Growth.
Growth comes from giving without receiving, and if you're selling, giving more use value than you receive in cash value. But, wait a minute? Whom are we talking about? Your growth or the other guy's?
Yours, of course. Well, both actually. You see, what this does is create in your mind an attitude of increase. Hoarding money or providing minimal use value creates a mindset of stagnation and decrease.
Some of the wealthiest people the world has known understood this principle well. Andrew Carnegie gave tens of millions in money, gifts, and services during his lifetime. Early in his life, John D. Rockefeller was gifting more than half his paycheck while making less than five dollars per week. An attitude of increase was firmly set in their minds. The more you give the more you get.
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